The Brand Story of Gojaming
Gojaming is one of brands under Baolai Food Company Ltd. It is a kind of blended jam, which can be used to make mousse, ice cream and beverages. Gogaming is specially for catering industry channels and it will become one of Baolai’s three most value brands that boost the business volume of our company.
After years’ research and development, Baolai launched a new brand, namely, Gojaming, which have then respectively won instant hit in Shanghai Bakery Exhibition and Guangzhou Drink Exhibition.Meanwhile, we have occupied quickly the market for our fully-fledged experiences in marketing.
Currently, Gojaming consists of seven brands, there are Normal Temperature Fruit Puree series, Jam series, Frozen Fruit Puree series and Coarse Grain series.
Our major frozen products, featuring mango flavor, have taken their place in the high-end market after being launched. Under the background of pursuing a healthier diet, Gojaming uses its frozen products to explore the new market and to share a healthy future with our counterparts.
Our Sambucus-flavored Fruit Jam and Sweet Dew Beverage Fruit Jam are taking the lead in our market right now.
The reason why we are capable of making an instant breakthrough in the field of fruit jam can be best explained by our strong support from our factory. Since 2014, the new plant of Baolai was put into service,with its floor area over 20 mu (around 13,333,33 square meters) and its usable area over 10,000 square meters. Our new plant was not only equipped with aspetic and dustless workshops,but also with foreign advanced fruit prossessing lines. our production and management strictly comply with National Medical Standard.
Meanwhile, Baolai will continuously put more funds ans technology to support the research and development of Gojaming. We remain committed to following closely to the market after our products entered the market. What’s more, for maintaining our products’ long-term quality, our company hired professionals to upgrade our management team, for the purpose to make an unswerving effort and innovation on the quality of our products.
Looking forward, Gojaming will embrace a prosperous future. In 2014, we first set our food on the upstream of fruit baking industry and then contracted a mango orchard, with its area over 800mu( around 533,333.33 square meters) to as our Raw Mareial Demonstration Base (Phase I), it attracted many surrounded farmers to join our project, and the size of orchard is on the increase annually.
Since its establishment, Gojaming is implementing the operation principle of “ build a good brand and unswervingly pursue the satisfaction of our customers”. We follow market-oriented path, and right now, beverage industry remains promising. We have confidence and strength to make a contribution to our industry.